Testimonials
"I had the pleasure of working with Liz while she worked on the ATT Wireless account for Direct, Indirect Retail and B2B Channels. Liz was invaluable with her strategic thinking and expertise in integrated marketing. She is someone that can quickly access any situation and is the ‘calm in the storm’. Liz works very well under pressure and is very talented with her resources and ensuring she delivers on time and on target for her customers. Clients and her team look up to her for ideas and strategic planning. Liz excelled in delivering concepts, planning and managing many high pressured situations. Truly a delight, a team player and listens to what the client needs. Hard to find someone like Liz with her experience and ability to listen and read the needs her clients. Proud to have worked with her in the ever changing and challenging wireless industry…a true leader!"
Top qualities: Personable, Expert, Creative
— Julie Olson: Client at AT&T Wireless
"As a creative director, I relied heavily on Liz and team to provide insight into who we were talking to, how best to reach them, and what kinds of approaches would be most relevant and persuasive. Liz has an uncommon instinct for finding out what makes people tick. She knows how to unearth key nuggets and to distill that information into clear, actionable direction. Her interest didn't end with the creative brief, and I appreciated that most of all. She was always interested in the creative process and championed the work herself. Her easy, understated style makes her a pleasure to work with, and I would heartily recommend her to anyone looking for a gifted professional with a passion for guiding great marketing."
— Mark Chamberlain: Internal client at WhiteRunkle Advertising
"At AT&T Wireless, Liz was our account planner at our creative agency. This unique role analyzed many market variables to find unique sales opportunities within multiple sales channels. Liz's creative thinking coupled with sound business acumen helped to develop programs for direct - company owned stores and sales channels, big box retail and dealers. She structured research and test programs that led to national roll-outs of such products as GoPhone (still in service much as it was upon launch several years ago). Liz's true success is based on her ability to think strategically and execute realistically."
Top qualities: Great Results, Expert, Creative
— Bob Rice: Client at AT&T Wireless
"Liz is a very strategic thinker, has a knack for getting to the heart of the matter and is known for asking the right questions. Her management style is to lead people by empowering them."
— Brandt Heinemann: Colleague at WhiteRunkle Advertising
"I worked with Liz during a very high-pressure time in the financial industry.
Liz was responsible for savings marketing - one of the most critical lines
of business for the bank. During this volatile time, not only was she able
to effectively ramp up our outreach efforts, she was also an oasis of calm
for our team and our clients. Whatever the constraints; time, market pressure,
or organizational issues, she’s one of the few people I’ve seen in my career
who is unflappable and consistently laser focused on the task at hand.
"Liz has deep expertise in various marketing mediums and strengthens those
around her by sharing that knowledge. This expertise, combined with her unique
ability to connect with people, make her a very effective marketing leader
and teammate. As her manager, I observed her ability to quickly build trust
with others, which helped her to successfully manage through the array of crises
and fire drills that we faced on a weekly basis.
"Liz has strong analytical abilities both with data and with people, which
helped her both to manage quantitative projects such as our direct marketing,
as well as qualitatively to help the team navigate a matrix organization. Her
abilities as a brand architect were instrumental in the re-positioning of WaMu’s
Savings messaging. Also, importantly, Liz’s strategic thinking skills are top
notch. She is action oriented and toggles easily from big picture to project
details. I found Liz to be an invaluable marketing leader on my team and highly
recommend her."
— Steven Dominguez: Colleague at WaMu