Services

"The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself."

— Peter F. Drucker

"However beautiful the strategy, you should occasionally look at the results."

— Winston Churchill

"Good tactics can save even the worst strategy. Bad tactics will destroy even the best strategy."

— General George S. Patton

Qualitative

• Marcom research
• Focus group observation, analysis & synthesis
• Brand and product positioning research
• Retail ethnography

Quantitative

• Naming research
• Offer testing
• Imagery and copy testing
• Package testing
• Brand architecture

Competitive analysis

Target audience definition and illustration

Segmentation

Using predictive models to develop marketing programs

Creative brief development

Marketing business case development

Annual marketing plan development

Account planning & strategic planning for advertising and marketing agencies

Translating insights into fuel for creative development

Marketing measurement and ROI

Post campaign analysis and refinement

Tactic development and execution using these elements:

• In-store merchandising
• Sales channel programs
• Direct mail
• In-bound/Out-bound calling
• Lead generation programs
• Loyalty programs
• Print, radio and outdoor advertising
• Collateral
• Sweepstakes
• Banner ads and search advertising
• Promotional sites