Experience

	Microsoft Customer insights analysis and creative theme identification for product launch with consumer audience
	WaMu/Chase Integrated campaign management, annual marketing plan development, positioning development
	AT&T/Cingular Marcom research, retail ethnography, store design, retail merchandising, name testing, collateral development, channel programs, loyalty program, brand asset management, packaging, promotion planning, CRM programs
	Albertsons Online acquisition campaigns for home/business delivery service, promotional micro-sites for brick and mortar stores
	Bank of America Predictive modeling to drive marketing programs, lead generation, integrated campaign management, collateral, direct mail, retention programs, brand transition, customer communications
	VoiceStream Wireless Naming, brand identity, Brand launch, advertising awareness research, product research, market launches, positioning, store site selection, website development, customer insights, direct mail, segmentation
	Western Wireless Customer satisfaction research, direct mail, segmentation, product launches, marketing analysis, customer insights

Microsoft