About Us

Founded by Liz in 2009, our consulting firm has expertise in a variety of industries including retail, telecom, and financial services.

With 15 years of B2B and B2C marketing management experience at start-ups and Fortune 500 companies, Liz has deep experience in marketing of intangible consumer products. These include wireless and financial services sold through retail channels. She is an expert in helping companies acquire, activate, and retain customer relationships cost effectively, and is adept at translating consumer insights and turning them into marketing action plans.

  • Customer Insights
  • Creative Brief Development
  • Retail Merchandising
  • Online Marketing
  • Loyalty Programs
  • Integrated Campaign Management
  • Brand & Product Positioning
  • Marcom Research
  • Product Launches
  • Channel Marketing
  • Marketing Planning & ROI Measurement

 

As a consultant, she thrives in fast-moving, data-intensive, and dynamic environments that rely on metrics. Not surprisingly, she is very comfortable with ambiguity.

A couple of differentiating attributes include: astute observer and analyst--known for reading people and situations, trusted by clients and associates as the voice of reason; adept at seeing and helping others see what is relevant to the situation. The thrill of discovering marketing insights and figuring out the best plan of action is what drives her.

She earned her MBA and BA in English Literature from Tulane University.

Knowing human behavior in the workplace, we understand how important it is for you to trust your vendors and partners with your very important sales and marketing goals, and customer relationships. If you’ve been referred to us, you probably have a sense for that already. If you’ve just discovered us, we’d love the opportunity to prove ourselves to you.